Nevertheless, red ochre practices have persisted till the present, and the patterns of red ochre use show astonishing regularities. Beginning with the Neandertal populations, they revolve predominantly around the ideational complex of death-life-kin. Homo sapiens sapiens introduces the second dominant theme into red ochre symbolism, fertility-procreation. Archaeology demonstrates that it is biology which makes the choice of red color pigments possible biological foundation and red color choice interact. It thus seems unwarranted to suppose that human red color behavior is solely a process of relating recognizing is also part of this process. Red color pigments became a symbolic vehicle through recognizing and relating. These developments led to the transformation of red ochre into human (female) blood, a basic element in the symbolism of the "mother" prevalent in present-day nonliterate societies but probably also developed by Upper Palaeolithic and successive peoples. Modern civilized man, with his capacity for abstration, came to use the red color for powerful social and cultural symbols in which his ambivalent emotional reactions to the color "red" became universally expressed and understood.In digital marketing and design, there are several closely related terms and elements that are frequently confused with each other. When crafting a beautiful design for your website, the emphasis is put on the style, quality and placement of the content. Today’s savvy digital designers have a lot of critical choices to make in bringing essential elements together into a succinct, cohesive and user-friendly work of art.Ĭolour palette, imagery and media, copywriting, branding and messaging being at the forefront of most business owner’s minds. What’s the Difference Between Readability and Legibility? The legibility and readability of fonts and typography is one such consideration that can literally make or break the success of your traditional and digital marketing efforts. Readability is the arrangement of fonts and words in order to make written content flow in a simple, easy to read manner. Legibility refers to how easily distinguishable the letters in a typesetting or font are from one another. Readability is a responsibility shared by both the copywriter or content writer and the designer. While creating legible text typically lies solely on the designer and developer in digital material. So what’s more important? If the legibility of your fonts are crystal clear but presenting poor quality content – your customer’s won’t read it. If the readability of your copy is compelling and on point but lost in physically difficult to read typography…your customers can’t read it. If readers find it an effort to read and navigate your text, your business can wind up lost for words. When producing web or print copy, writers are required to inject as much information, tone and value into as few words as possible. They’re tasked with ensuring the information presented flows in a way that makes sense to the reader, helps them find the information they’re looking for, and gets the brand objectives (including tone) across clearly. To do this well, content should be distributed in palatable blocks that are easy to skim and absorb. Each block of text should have a specific purpose and goal in mind.
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